CHALLENGE

how do we make a chocolate company pioneer the future of treats?

SOLUTION

create a line of uniquely baking mixes that will carry the brand to the next level and reinvigorates a stale category.

MY ROLE

consultation

mockups

execution of idea

found gif from lily's website

sarabeth yglesias, a CBM, asked for my help in bringing her independent study project to life through visuals. here is what i learned in order to execute her idea.

see the case study through her eyes + hard work here

STRATEGY

build an accessible world of guiltless enjoyment.

CONSUMER TRUTH

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they’re looking for wholesome foods that help them live the life they want.

BRAND TRUTH

lily’s doesn’t just alleviate guilt, it makes you feel good.

CATEGORY TRUTH

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many healthier brands speak about health & wellness in a way that feels pretentious.

NEW CATEGORY RECOMMENDATION

VISUALIZING THE IDEA

an attractive new bakery storefront

newsletters communicating announcements like a new illustration style visual brand identity

new packaging inspired by lily’s innovative chocolate flavors and exciting twists on old classic flavors that refresh the category