LILY'S CHOCOLATE
the ask: bring research and visuals to life through execution
timeline: 1 week
CHALLENGE
how do we make a chocolate company pioneer the future of treats?
SOLUTION
create a line of uniquely baking mixes that will carry the brand to the next level and reinvigorates a stale category.
MY ROLE
consultation
mockups
execution of idea
found gif from lily's website
sarabeth yglesias, a CBM, asked for my help in bringing her independent study project to life through visuals. here is what i learned in order to execute her idea.
see the case study through her eyes + hard work here
STRATEGY
build an accessible world of guiltless enjoyment.
CONSUMER TRUTH
​
they’re looking for wholesome foods that help them live the life they want.
BRAND TRUTH
lily’s doesn’t just alleviate guilt, it makes you feel good.
CATEGORY TRUTH
​
many healthier brands speak about health & wellness in a way that feels pretentious.
NEW CATEGORY RECOMMENDATION
VISUALIZING THE IDEA
an attractive new bakery storefront
newsletters communicating announcements like a new illustration style visual brand identity
new packaging inspired by lily’s innovative chocolate flavors and exciting twists on old classic flavors that refresh the category
DATE
march 2019 • 2 weeks
TEAM
sarabeth yglesias: CBM
DETAILS
live client pitch by sarabeth for her independent study.