the ask: bring research and visuals to life through execution
timeline: 1 week
how do we make a chocolate company pioneer the future of treats?
create a line of uniquely baking mixes that will carry the brand to the next level and reinvigorates a stale category.
execution of idea
found gif from lily's website
sarabeth yglesias, a CBM, asked for my help in bringing her independent study project to life through visuals. here is what i learned in order to execute her idea.
see the case study through her eyes + hard work here
build an accessible world of guiltless enjoyment.
they’re looking for wholesome foods that help them live the life they want.
lily’s doesn’t just alleviate guilt, it makes you feel good.
many healthier brands speak about health & wellness in a way that feels pretentious.
NEW CATEGORY RECOMMENDATION
VISUALIZING THE IDEA
an attractive new bakery storefront
newsletters communicating announcements like a new illustration style visual brand identity
new packaging inspired by lily’s innovative chocolate flavors and exciting twists on old classic flavors that refresh the category
march 2019 • 2 weeks
sarabeth yglesias: CBM
live client pitch by sarabeth for her independent study.