LILY'S CHOCOLATE
 
the ask: bring research and visuals to life through execution
timeline: 1 week  

CHALLENGE

how do we make a chocolate company pioneer the future of treats?

SOLUTION

create a line of uniquely baking mixes that will carry the brand to the next level and reinvigorates a stale category.

MY ROLE

consultation

mockups

execution of idea

found gif from lily's website

sarabeth yglesias, a CBM, asked for my help in bringing her independent study project to life through visuals. here is what i learned in order to execute her idea.

 

see the case study through her eyes + hard work here

STRATEGY

build an accessible world of guiltless enjoyment.

CONSUMER TRUTH

they’re looking for wholesome foods that help them live the life they want.

BRAND TRUTH

 

lily’s doesn’t just alleviate guilt, it makes you feel good.

CATEGORY TRUTH

many healthier brands speak about health & wellness in a way that feels pretentious.

NEW CATEGORY RECOMMENDATION

Screen+Shot+2019-04-14+at+11.53.13+AM.pn

VISUALIZING THE IDEA

storefront mockup.jpg

an attractive new bakery storefront

email mockup.png

newsletters communicating announcements like a new illustration style visual brand identity

new packaging inspired by lily’s innovative chocolate flavors and exciting twists on old classic flavors that refresh the category

DATE

march 2019 • 2 weeks

TEAM

sarabeth yglesias: CBM

DETAILS

live client pitch by sarabeth for her independent study.