GAMESTOP. GAME ON

the ask: create a brand experience

timeline: 3 weeks

CHALLENGE

how can gamestop elevate declining sales in an increasingly demanding industry?

SOLUTION

put gamers first with an enhanced in-store experience and prepare them to win.

MY ROLE

strategy + research
retail merchandising

store planning

c4d renders​

this is jian zihao. he doesn’t play basketball, he’s not a tennis player, he plays league of legends. 

 

their recent decision to sponsor jian zihao says a lot about his skill as a player, but it also says a lot about the gaming industry as a whole.

NIKE SPONSORED ATHLETE

AN OUTDATED STORE EXPERIENCE

even though the industry is growing

gamestop sales and stocks are declining.

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gamestop has been focused on the product, and the product is slowly becoming irrelevant

because of the introduction of online streaming.

CREATIVE CONCEPT

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we want to remind people what games are all about so we made out-of-home to communicate this idea.

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IN-STORE EXPERIENCE

store zoning plans

conceptual renders

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BREAKDOWN

moving all games to the stock room will open up floor space for play. adding a controller wall helps customers experience the differences outside of a plastic box.

ONE STOP SHOP

access your account in-store and test favorite games, buy saved games, and get paid for online game sales all in one place.

GAMIFY SHOPPING

gamifying the account setup will excite customers to participate. create your avatar in-store and use it for purchases and to track gameplay stats.

DATE

october 2018 • 3 weeks

TEAM

caroline bivens - CBM

chorong kim - ST

curtis kingrea - ST

kymberli fraser - AD

akin abode - CW