GAMESTOP. GAME ON
the ask: create a brand experience
timeline: 3 weeks
how can gamestop elevate declining sales in an increasingly demanding industry?
put gamers first with an enhanced in-store experience and prepare them to win.
strategy + research
this is jian zihao. he doesn’t play basketball, he’s not a tennis player, he plays league of legends.
their recent decision to sponsor jian zihao says a lot about his skill as a player, but it also says a lot about the gaming industry as a whole.
NIKE SPONSORED ATHLETE
AN OUTDATED STORE EXPERIENCE
even though the industry is growing
gamestop sales and stocks are declining.
gamestop has been focused on the product, and the product is slowly becoming irrelevant
because of the introduction of online streaming.
we want to remind people what games are all about so we made out-of-home to communicate this idea.
store zoning plans
moving all games to the stock room will open up floor space for play. adding a controller wall helps customers experience the differences outside of a plastic box.
ONE STOP SHOP
access your account in-store and test favorite games, buy saved games, and get paid for online game sales all in one place.
gamifying the account setup will excite customers to participate. create your avatar in-store and use it for purchases and to track gameplay stats.
october 2018 • 3 weeks
caroline bivens - CBM
chorong kim - ST
curtis kingrea - ST
kymberli fraser - AD
akin abode - CW