Booga
A CHATBOT FOR CAREGIVERS
user research, concept + documentation, user flow, interface + visual design, UI, UX
CHALLENGE
To advance the health and improve family caregivers' lives by creating technological tools through the spirit of friendly competition.
SOLUTION
An empathetic assistant for caregivers.
Assessed from phone are: sleep patterns, steps, and location.
Given to Booga by user: name, feelings, and more through conversation with Booga Chat, Photos and Videos, and how often caregiver uses app and replies.
OPPORTUNITY
To use a proactive virtual companion to combat loneliness, to support the caregiver along their path.
USER PERSONA
Tom, 26
Married
2 Daughters
6 Grandchildren
Owns his own company
Likes to travel
Has a sense of humor
market:
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40 million caregivers (U.S.)
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diverse - culture, health, generational
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time (6 billion hours PER YEAR)
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aging tsunami
users:
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simple to use
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educational
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proactive
business:
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headspace wellness app
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facebook
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tom - our caregiver
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meetups
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AARP social networks
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art 180 - art therapy
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voicing elder
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future importance for education
design:
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AI
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wide facebook adaption
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interactivity
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low cost video
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visible to user - accessibility
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higher rates of tech adoption
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blogs
“I sense she feels the same emotions I feel when I stroke her hair, kiss her forehead, or whisper, “I love you, mom.” … but now [that] is accompanied by the unbearable feeling of aloneness that has taken up permanent residence down deep in my heart.”
Tom, caregiver
USER JOURNEY
PROTOTYPE
Provides reminders for the caregiver’s doctor appointment and other daily tasks. In the future, our team hopes to further develop Booga to address the additional emotional needs of the caregiver.
SKETCHES
a low fidelity expof how the app would run from the home screen of your smartphone
DISCOVERY
Speaking with the caregivers at the competition was informative and emotional. After listening to their experiences and researching facts about caregivers, we decided the best way to help them was to become their advocate. We learned that '40 percent of caregivers report high burden. On average, caregivers spend 24.4 hours a week providing care to their loved one.' - Caregiving in the U.S. (2015) AARP Public Policy Institute.
TEAM
Jessica Lee - VCU School of Occupational Therapy
Brianna Ondris - VCU Arts - Kinetic Imaging
Jyness Williams - VCU School of Pharmacology
Zachary Vono - Experience Designer, VCU Brandcenter
ROLE
user research
documentation
visual design / branding
prototypes
PRESS